OUR COMPANY

How We Started

A homegrown company, CNI Enterprise (M) Sdn Bhd has grown in leaps and bounds over the years to become one of the largest and fastest growing direct selling companies in South East Asia. Established in 1986, CNI offers a broad spectrum of products across 5 distinct product lines such as nutritional and health, personal care and cosmetics, food and beverages, household and auto care, and other exclusive consumer items.

The path of CNI's success can be traced to its humble beginnings in the late 1980's when three aspiring entrepreneurs teamed up to build a network marketing company with the vision to introduce a solid business plan that would enable just about anyone to start their own business with minimum capital.

What started from a dream, a vision - soon took shape and catapulted the business into one of the major players in the direct selling industry in Malaysia. In August 2005, CNI was listed on the main board of Bursa Malaysia through its holding company, Citra Nusa Holdings Berhad.

Vision & Mission

Snapshot of CNI

With bold determination and a passion to transform people's lives, regardless of race, religion or nationality, CNI has enriched people's lives with offerings of innovative products and services through the sharing of experiences and mutual support. From humble beginnings as a homegrown direct selling enterprise to becoming a trusted public listed company, CNI has reach international shores, nurturing and expanding loyal communities.

With over three decades of growth, CNI continues its progress, uplifting lives in its dynamic communities and assured of a brighter future.

Our Vision

We are a dynamic organization continuously striving to enrich the lives of our stakeholders through mutual experience and support.

We believe in achieving our vision by upholding these values :- Teamwork & Partnership, Entrepreneurial Spirit, Recognition, Innovative Opportunities and Brands

Our Mission

We are more than just a business; firmly rooted in Asian values, we blend the best of East and West to deliver the highest value to help enrich the lives of our stakeholders.

Uplifting Lives

Our concerted efforts are made in earnest to deliver holistic uplifting experiences that enhance the quality of life and inspire you and the people you care.

Asian Values

We advocate loyalty and respect towards self and others to uphold ethics as well as instill social harmony and stability as we strive towards 1 Malaysia, 1 CNI, 1 World.

Western Technology

We encourage and support the pursuit of knowledge and technological excellence to improve our community's wellbeing and to attain market superiority and trust.