Corporate Achievements

2018


CNI Won The Feminine Recognition Awards 2018

CNI is awarded The Most Prominent Brand – Wellness from The Feminine Recognition Awards 2018 for CNI Nutrimoist as the Remarkable Healing Cream.

2017


Well3 Life Enzyme Won Malaysia Health And Wellness Brand Award 2017

Well3 Life Enzyme won the Malaysia Health And Wellness Brand Award 2017 (Food Supplement
Category) organized by Sin Chew Daily and Life Magazine, and was recognized by the Malaysian
Ministry of Health.

2016


Well3 Products Win Food Awards in Vietnam

Three prestigious food awards have been successfully won from the Vietnam Association of Food Science and Technology (VAFoST). This recognition was awarded to Well3 Life Enzyme and Well3 Organic Vegetable Powder based on their excellence in quality, safety, and reputation.

2014


Oriental Direct Selling Annual Regional Strategic Classic Award 2014

This special recognition was conferred by the Oriental Daily News, and Power Networking Monthly in support of CNI’s continuous effort to provide a solid, and established direct selling platform.

2014


Three New Patents for MENEP

The Metabolic Enzyme Nutrient Exchange Process (MENEP) administered in the production of Well3 Life Enzyme and Well3 ISP-10 has obtained three new patents in 2014 from Germany, Japan, and Taiwan respectively.

2013


HACCP & ISO 22000:2005

CNI’s manufacturing arm in Taiwan, Top One Biotech Co. Ltd., was accredited with the HACCP and ISO 22000:2005 certifications on food safety management system by SGS on 18 June 2013.

2013


Oriental Direct Selling Award

CNI was chosen as the recipient of this special award at the Direct Selling Industry Conference 2013 held in Kuala Lumpur in honour of its contribution to the local direct selling industry

2013


DSAM Recognition

A special recognition was conferred by the Direct Selling Association of Malaysia (DSAM) to signify CNI’s 20th year of membership and its commitment to comply to the guidelines and code of ethics set by DSAM and the World Federation of Direct Selling Association (WFDSA).

2013


Dato’ Koh Peng Chor Conferred Asia’s “Direct Selling Honourable Figure” Award

Dato’ Koh Peng Chor was conferred Asia’s “Direct Selling Honourable Figure” Award in Taiwan for his




efforts in building and promoting the direct selling business in Asia Pacific.

2012


CNI Awarded the Global Code of Ethics Initiative for GOLD Category by WFDSA and DSAM

CNI was awarded the Global Code of Ethics Initiative for GOLD Category by World Federation of Direct Selling Association (WFDSA) and Direct Selling Association of Malaysia (DSAM) in recognition of its commitment to follow, promote and communicate the direct selling code of ethics to its distributors and consumers.

2011


CNI Won International Standard Quality Award 2011

CNI won the International Standard Quality Award 2011 accredited by the EU Analysis Alliance (EUAA) for its excellence in fair trading, creating local brand excellence, positive corporate image, performance-based initiatives, active human capital training and diusing ASEAN trading values.

2010


CNI Won Best Enterprise Brand of the Year 2010

CNI won the Best Enterprise Brand of the Year 2010 for its ingenuity in pioneering the functional coffee market via CNI Café, and CNI Tongkat Ali Ginseng Coffee.

2010


Business Ethics Excellence Award 2010 / 2011

CNI Enterprise was chosen as the recipient of the Business Ethics Excellence Award (Big Enterprise Category) by the Ministry of Domestic Trade, Co-operatives and Consumerism to encourage the corporate and private sectors to create systematic business code of ethics and the internalisation of excellent work ethics in their respective organisations. The award was presented to selected companies based on a set of criteria, namely the implementation of values such as honesty, fairness and integrity in relationships with customers, distributors, investors and the community besides embracing an exemplary procedure in fulfilling their corporate social responsibilities (CSR).

2010


Collaboration with BiotecCorp and Universiti Putra Malaysia (UPM) on Super Critical Fluid Technology

CNI signed a Memorandum of Collaboration (MoC) with BiotecCorp and UPM in 2010 to develop and produce nutraceuticals and pharmaceuticals by using eco-friendly CO2 technology. The ceremony was witnessed by Deputy Prime Minister, Tan Sri Muhyiddin Yasin.

2010


CNI Creative Centre (C3) Endorsed as a New Tourist Attraction

C3 has been endorsed as the new tourist attraction of Selangor by Tourism Selangor in October 2010. The certificate presentation ceremony was witnessed by 36 beauty pageants from the “Honey Beach” tv programme in China.

2009


Top 20 Finalists for StarBiz-ICR Malaysia Corporate Responsibility Awards 2009

CNI was short-listed as one of the top 20 finalists for the StarBiz-ICR Malaysia Corporate Responsibility Awards 2009. On hand to receive the finalist plaque was Chew Boon Swee, Executive Director, CNI Holdings Berhad. The plaque was presented by Datin Linda Ngiam, Managing Director cum Group CEO of The Star Publications (M) Bhd and witnessed by Datuk Johan Raslan, ICR Malaysia Chairman on 5 March 2010 at the awards presentation held at Nikko Hotel, Kuala Lumpur.


The award is a programme jointly organized by The Star Publications and the Institute of Corporat Responsibility Malaysia and supported by the Securities Commission and Bursa Malaysia.

2009


TEKUN Nasional’s Best Strategic Partner 2009 Award

The TEKUN-CNI Entrepreneur Development Programme or PPUTC had helped many aspiring bumiputera to develop their CNI career. This programme had not only boosted CNI business, but CNI has also executed the PPUTC Programme with excellence that it was conferred the prestigious “TEKUN Nasional’s Best Strategic Partner 2009 Award” from TEKUN Nasional.

2009


Best Consumer-Friendly Company 2009

CNI was chosen to receive the prestigious award from the Ministry of Domestic Trade, Cooperatives and Consumerism in conjunction with the celebration of the Malaysia Consumer Day from 24 to 26 July 2009 in Kuantan, Pahang. CNI upholds the “people-centric” or customer’s interest first concept that is supported by our variety of products.

2008


CNI DDAM Received “Outstanding Entrepreneur Award”

Three Double Diamond Agency Managers (DDAMs); Murad Basir, Dato’ Dr. Azman Ching and Selvam a/l Ganappatti, each received the “Outstanding Entrepreneur Award” from the Direct Selling Association of Malaysia (DSAM) in 2008.

2008


Signing of MOU between TEKUN Nasional and CNI as “Rakan Niaga Strategik”

CNI was selected as one of TEKUN Nasional “Rakan Niaga Strategik” and the MOU was signed in February 2008. This signified the start of the collaboration programme called TEKUN-CNI Entrepreneur Development Programme (PPUTC).

2007


Ministry of Culture, Arts and Heritage Recognition

CNI received the Awards of Appreciation from the Ministry of Culture, Arts and Heritage for efforts contributed in popularising the lion dance. Datuk Wong Kam Hoong presented the award to Executive Director, Kelvin Koh at the premiere of “Dance, The Lion” in 2007.

2007


CNI Awarded At Gerak Usahawan Nasional 2007

The Ministry of Entrepreneur And Co-operative Development awarded special Certificate of Appreciation to CNI for providing business opportunities and actively nurturing Bumiputera entrepreneurs. The award was presented by Dato’ Seri Abdullah Ahmad Badawi to CEO, Sam Cheong, on 25 August at the “Gerak Usahawan Nasional 2007” launch.

2007


CNI.my A New Achievement For CNI

CNI’s very own shopping website, www.CNI.my was successfully launched by CNI Holdings Berhad at Wisma CNI in 2007 to widen its market and explore a new segment consisting of the younger, IT savvy generation.

2006


CNI Participated in “Direct Selling Convention and Exhibition 2006

In support of the Government’s call for local direct selling companies to broaden their networks and venture regionally, the “Direct Selling Convention and Exhibition 2006”, with its theme “Going Global”, was organised by the Ministry of Domestic Trade and Consumer Aairs from 23 to 26 March 2006. The aim was to enhance the growth of the direct selling industry in Malaysia and to provide an opportunity for local players to play a more participative role worldwide. CNI Holdings Berhad took part in the exhibition and received warm response from the public and VIPs.

2005


Case Study by Peking University

CNI’s outstanding Management and achievements in South East Asia had attracted Zheng Xue Yi and other academics from the Economic Faculty, Peking University to conduct a case study on CNI. The findings were published in a book titled “Oriental Direct Selling” that was launched in 2005.

2005


CNI Goes to the Main Board

CNI Holdings Bhd made its debut on Bursa Malaysia when it was listed on the Main Board on 4 August 2005.

2004


Super Excellence Award of Direct Sales 2004 - Grand Master

CNI’s 15 years’ experience was given due recognition when it was chosen as the winner of the "Super Excellence Award 2004" in the "Direct Selling Corporation Outstanding Performance Category" organised by the respectable and strongly supported GLOBAL BUSINESS MAGAZINE. The recognition ceremony was witnessed by over 7,000 distributors.

2003


ISO 9001 : 2000 Certification

CNI was awarded the ISO 9001 : 2000 (Quality Certification) while its food and beverage processing GMP factory, Exclusive Mark (M) Sdn Bhd, received ISO 9001 : 2000 and HACCP (Food Safety) certifications from Sci-Qual International of Australia in 2003.